Category: Marketing

Burger King’s Target Market: A Deep Dive

Burger King, a global fast-food giant, has been tantalizing taste buds since its inception in 1954. Boasting over 15,000 locations across 100 countries, it’s hard to miss the allure of the Whopper, their iconic sandwich introduced in 1957. But who exactly is Burger King targeting with its flame-grilled offerings and savvy marketing campaigns? Understanding the […]