In both B2B and B2C realms, consumers universally dislike being treated as a homogeneous entity. Despite shopping for similar products, each customer is unique, possessing distinct interests, facing different challenges, and having individual needs. Acknowledging and honoring this individuality is crucial in today’s business landscape.
Category: Profiling
McDonald’s Market Dynamics: From Target Audience to Global Competitors
McDonald’s is a global fast-food giant, renowned for its iconic Golden Arches and widespread presence in over 120 countries.