Summary
- What Is a Brand Bible
- Logo Usage
- Fonts and Typogrpahy
- Color Palette
- Images
- Text and Tone
- Checklist
- Brand Bible Inspiration
Every brand, regardless of size, requires well-defined branding guidelines to maintain a consistent identity. The brand bible serves as the cornerstone, guiding various aspects of communication, from personal interactions to design. In this guide, we will focus on the impact of a brand bible on design elements.
What Is a Brand Bible?
A brand bible is a document outlining guidelines for handling all aspects of a company’s brand. It establishes rules for creating a unified and identifiable brand presence, covering elements such as logos, typography, colors, images, and text.
Logo Usage
Maintaining the integrity of the logo is crucial across platforms. Guidelines should specify logo placement, size, and acceptable alterations to ensure a consistent brand image.
Fonts and Typography
Define a distinct style for all types used in print and digital applications. Specify acceptable typefaces, usage, and guidelines for styling, size, and color.
If you are looking to learn more about typography, we recommend checking out our popular articles around the topic here.
Color Palette
Establish a defined color palette, outlining each color’s use and providing values for print (CMYK), digital projects (RGB, HEX), and Pantone colors. Keep the palette limited and include primary, secondary, and alternate colors.
If you want to learn more about the right color for your brand, you can read Frostbolt’s articles on the subject here.
Images
Guidelines for images should cover their selection, editing, and usage. Define whether photography, illustrations, or other graphics will be used, and specify editing preferences, such as color or black and white.
Text and Tone
Ensure that written content aligns with the brand image. Define acceptable language, tone, and audience targeting to create a consistent and identifiable brand voice.
Brand Bible Checklist
- Overview of brand, including history, vision, and personality
- Logo specifications and examples of usage
- Typography palette
- Color palette
- Image use specifications, including photography style
- Letterhead and business card design
- Design layouts and grids for print and web-based projects
- Brochure guidelines
- Specifications for signage and outdoor advertising
- Writing style and voice
- Social media guidelines
- Visual examples to support each rule (provide examples of proper and improper use for clarity)
Brand Bibles for Inspiration
Conclusion
A brand bible is a reference material and guide for portraying the company to the public consistently. While it should be specific, it should also allow for creative thinking. Strike a balance between clarity and flexibility to create a distinct and unified brand presence.
To get a quote on your businesses brand bible, find the Frostbolt team here.